ATTENTION METRICS: Moving from Laboratory to Field Applications
On September 12, the ARF and Adelaide co-hosted an event to deepen understanding around how attention metrics work, how to utilize them and the nuances of their application to media and advertising quality measurement.
Attention Economy experts from Adelaide, Anheuser-Busch InBev, the ARF, The Attention Council, Havas Media Group, OMD USA, Realeyes and TVision hosted focused discussions on how attention metrics can optimize the match between media placement and consumer targets, improve creative testing and overall campaign outcomes, and more.
Featured Speakers
Andy BrownStrategic Advisor, Catallyze; CEO, The Attention Council
Britt CushingManaging Director, Head of Communications Planning, OMD USA
Paul DonatoChief Research Officer
ARF
ARF
Marc GuldimannFounder & CEO
Adelaide
Adelaide
Max KalehoffVP, Marketing Growth
Realeyes
Realeyes
Yan Liu CEO & Co-Founder
TVision
TVision
Scott McDonald, Ph.D.President & CEO
ARF
ARF
Parvati VaishVP, Director of Analytics
Havas Media Group
Havas Media Group
Laurel Van TasselSenior Media Director, Global Marketing
Anheuser-Busch InBev
Anheuser-Busch InBev
Horst Stipp, Ph.D.EVP, Research & Innovation
ARF
ARF
Dr. Duane VaranCEO, MediaScience; CEO, Hark Connect
