ARF Cross-Platform Measurement Council: Marketers Talk Metrics

Name: ARF Cross-Platform Measurement Council: Marketers Talk Metrics
Start: 2022-04-26T12:00:00-04:00
End: 2022-04-26T13:00:00-04:00
Location: Warner Bros. Discovery (30 Hudson Yards)

April 26 @ 12:00 pm - 1:00 pm EDT • New York

On April 26, 2022, the Online-Offline Metrics Working Group led a panel discussion with the ARF Cross-Platform Measurement Council on the state of media metrics at marketing organizations today. Speakers from General Motors, Samsung Ads, Pernod Ricard and PepsiCo Inc. explored advertisers’ needs and priorities on metrics.

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Featured Speakers

Christine BeaufaitGlobal Integrated Data and Analytics Lead
General Motors

Charles BuchwalterMeasurement Innovation Executive
Samsung Ads

Karen ChisholmDirector Transformation Analytics
Pernod Ricard

Jeremy WassonSr. Director, Global Media and Data – ROI Engine
PepsiCo Inc.