Sharpen your understanding of the advertising landscape as a global cast of speakers share hands-on, actionable insights that address today’s most pressing industry needs.
Drawing from rigorously peer-reviewed, academic research, speakers across three continents will give presentations of their cutting-edge work and participate in a stimulating Q&A panel led by ARF Chief Research Officer, Paul Donato, to conclude the event.
Join us as we also honor excellence and showcase achievements in our field with announcements of the Best Paper and Reviewer of 2022 and key JAR initiatives, including the Journal’s 2023 Research Priorities and collaborative projects with industry.
Presenters’ topics cover:
- Ad Spend Signaling: Why do advertising expenditures have a stronger impact on perceived quality for some brands and in some product categories, but not as much in others?
- Deepfakes/AI: How will these tools reshape the advertising industry and drive consumer behavior?
- Badass Endorsers: What makes negative, unscrupulous characters, like “Breaking Bad” antihero Walter White, effective product endorsers?
- Influencer KPIs across Platforms: What are key differences in followers and engagement patterns on Facebook, Instagram, YouTube, TikTok and Twitter?
Kevin Lane Keller E. B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth College
Kirk PlanggerSenior Associate Professor of Marketing
King’s Business School at King’s College London
Jennifer Jeffrey Associate Professor and Director of the School of Management, Economics, and Mathematics
King’s University College at Western University
Matt Thomson Professor of Marketing
Isenberg School of Management, University of Massachusetts Amherst
Naser Pourazad Lecturer in Marketing
Flinders University in Adelaide, South Australia
Lara Stocchi Senior Lecturer in Marketing
at UniSA Business, University of South Australia
Donald R. Lehmann George E. Warren Professor of Business
Columbia University Graduate School of Business
Koushyar RajaviAssistant Professor of Marketing
Scheller College of Business, Georgia Institute of Technology