Working with Ipsos, the Royal Shakespeare Company (RSC) launched a project to explore the emotional responses to a production of Titus Andronicus – which is known as Shakespeare’s goriest play – in different contexts: live in a theatre, streamed cinema, or a filmed VR experience. This presentation was originally presented at CONSUMERxSCIENCE 2018.
Presented by
Elissa Moses – CEO, Neuro & Behavioral Science Center, Ipsos
Horst Stipp – EVP, Global Business Strategy, ARF (Moderator)