As the ad industry races to embrace mobile, social, data targeting and ad tech, Young & Rubicam (Y&R) CEO David Sable says it’s forgetting about the consumer.
More specifically, he challenges that:
- Audience targeting? Misses out on potential customers.
- Ad blocking? A reflection of the unchecked proliferation of ads.
- Sponsored content? It’s been around forever.
But he also realizes ads need to get better, especially for mobile experiences