Summary
The third installment of the
ARF Social Council webcast series provided an update on changes in the popularity of different types of influencers, how brands have shifted their social media strategies to maintain brand loyalty as consumption patterns have been disrupted by the pandemic, and how usage of social media has changed. This event provided a better understanding of where the influencer market is going and how to best react to the current situation.
Editor’s Note: The full summary is available to members only.