According to the 2017 edition of Nielsen’s Music 360 report, 49 percent of U.S. consumers discover new music via FM/AM radio as opposed to just 27 percent who find new music via online music services.
Personal recommendations are also popular when it comes to finding new music, with 40 percent of the respondents relying on friends and family to stay up-to-date. According to the survey results, social media plays a surprisingly small role in music discovery with just 25 percent of the respondents saying they find out about new music on social networks.
Felix Richter. Radio Rules Music Discovery in the U.S. Statista.