Attention, AI & Machine Learning Lead <em>JAR’s</em> Research Priorities List

Attention, AI & Machine Learning Lead JAR’s Research Priorities List

  • JOURNAL OF ADVERTISING RESEARCH
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Summary

Attention, AI and machine learning stand at the top of the Journal of Advertising Research’s inaugural list of research priorities, developed in close consultation with the advertising industry—a move intended to deepen the journal's commitment to addressing practitioners’ greatest research needs.

Author bio:

Colin Campbell (colincampbell@sandiego.edu) is an Associate Professor of Marketing in the Knauss School of Business at the University of San Diego. His research focuses on the innovations and resulting challenges that the internet presents marketers. Campbell is an expert on digital and social-media advertising, with a particular focus on online video advertising, influencer and native advertising, and deal collectives.