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Summary
This Town Hall presented findings from the past nine months of a collaborative Task Force of media industry associations, ad tech firms and measurement companies to standardize ad metadata fields, ad names and file formats across the converging TV and digital ecosystems.
Presenters and panelists included: Vijoy Gopalakrishnan, SVP/Principal, Media Center of Excellence at IRI; Harold Geller, Executive Director of Ad-ID; Jessica Hogue, General Manager of Measurement & Analytics at Innovid; and Travis Clinger, SVP of Addressability and Ecosystem at LiveRamp. Jane Clarke, CEO and Managing Director of CIMM, introduced the session and moderated a panel discussion and audience Q&A.
