Past Event Highlights

Research & Data Quality
Article

Watson Advertising Customer Engagement with IBM Watson

Monica Fogg, Offering Manager Watson Ads, IBM Watson Ads
Based on the ARF 11/8/18 Leadership Lab

What four features does IBM Watson Ads believe must be satisfied for an effort to be considered AI? How is the company applying AI to produce conversational marketing? What steps can improve marketers’ use of AI?

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Past Event Highlights
Article

Measuring the High Consideration Customer

Cree Lawson, CEO of Arrivalist

Is there a better way to measure the digital behavior of consumers considering a complex or expensive purchase and improve outcomes going forward? Measurement company Arrivalist shared techniques they have used successfully, illustrated with six case studies. Their work has application for both considered and impulse purchase brands.

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