Future States & AI

Steering AI Bias: How Persona Prompts Unlock Nuance in Gen AI Responses

Steering AI Bias: How Persona Prompts Unlock Nuance in Gen AI Responses

  • ARF
  • Psychology of GenAI

Large language models mirror human cognitive biases—but can those biases be guided? New ARF and MSI research reveals that while loss aversion remains deeply ingrained in AI responses, introducing persona information, such as demographics or personality traits, can increase variability and make outputs more nuanced. For advertisers and researchers, this opens the door to design strategic prompts that spark richer and more nuanced, human-like responses.

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