Catching consumers’ attention on social media can be a challenge. Scrolls and swipes can be so fast. How can advertisers get consumers to watch their ad to the end? Twitter and AceMetrix paired up to develop best practices on what keeps a consumer’s attention to the end of the ad, e.g., using strong visuals.
How do consumers emotionally process and react to messaging intended to prompt responsible behavior toward the environment? This JAR paper sought to answer that question and found that positive messages emphasizing the benefits of environmentally responsible behavior (as opposed to those focused on the negative) are more likely to achieve positive results.
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Great creative can drive a 15x lift in incremental sales over ineffective creative, according to this study from CBS, Nielsen Catalina Solutions, and Nielsen Consumer Neuroscience. But how do you know what great creative is before it goes on air? This study shows how a combination of neuroscience tools can help identify what makes creative great.
Native content continues to grow on Facebook pages. NewsWhip and Golin show how new algorithms can help publishers and brands track existing conversations and insert their content into the dialogue to make those conversations go viral.
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Why do some ads get shared more than others on social media? This study used facial coding algorithms to quantify the facial expressions of thousands of individuals in response to video ads. The findings help advertisers predict how different emotions influence sharing, and provide a deeper understanding of the complexities between emotion and transmission.
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