AI is transforming how organizations generate insights and forecast outcomes, but questions remain about reliability and the need for human oversight. On September 14-15 in NYC, industry and academic leaders gathered to discuss integrating AI into analytics workflows and maintaining transparency.
Member Only AccessAs changes in marketing and research methods and technologies accelerate, keeping up to date is becoming increasingly urgent for researchers. The ARF and New York University (NYU) are providing a solution. Read more »
Member Only AccessAs changes in marketing and research methods and technologies accelerate, keeping up to date is becoming increasingly urgent for researchers. The ARF and New York University (NYU) are providing a solution. Read more »
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The ARF and MSI tested whether generative AI can adopt executive personas and provide credible, role-specific strategies in this third study in the Psychology of Gen AI series. This experiment highlights how AI performs when “thinking like” organizational leaders, its limitations in institutional logic and feasibility, and how human-in-the-loop feedback can refine outputs and create nuanced and worthwhile results.
Member Only AccessAs changes in marketing and research methods and technologies accelerate, keeping up to date is becoming increasingly urgent for researchers. The ARF and New York University (NYU) are providing a solution. Read more »
Member Only AccessAs changes in marketing and research methods and technologies accelerate, keeping up to date is becoming increasingly urgent for researchers. The ARF and New York University (NYU) are providing a solution. Read more »
Member Only AccessAs changes in marketing and research methods and technologies accelerate, keeping up to date is becoming increasingly urgent for researchers. The ARF and New York University (NYU) are providing a solution. Read more »
Member Only AccessAs changes in marketing and research methods and technologies accelerate, keeping up to date is becoming increasingly urgent for researchers. The ARF and New York University (NYU) are providing a solution. Read more »
Member Only Access