work culture

• Article

ARF KC Deep Dive: GenAI and Health Equity, Ethics, Trust and Regulation

• Article

A Conversation About the Future

• Research & Data Quality
• Article

Testing AI’s Strategic IQ: Can Generative Models Think Like Top Executives?

• ARF ORIGINAL RESEARCH
• ARF

The ARF tested whether generative AI can adopt executive personas and provide credible, role-specific strategies. This experiment highlights how AI performs when “thinking like” organizational leaders, its limitations in institutional logic and feasibility, and how human-in-the-loop feedback can refine outputs and create nuanced and worthwhile results.

• Article

The Psychology of Gen AI: Acting the Part: Can AI Think Like a CFO? Deep Dive

• Article

The Psychology of Gen AI: Acting the Part: Can AI Think Like a CFO?

• Article

Can AI Think Like a CFO? Testing Role-Based Prompting with GenAI

• Article

Quote of the Week

• Past Event Highlights
• Article

The State of the Insights and Analytics Disciplines 2024

• By John Baro, Young Pros Officer
• Organizational Council

On October 30th, the ARF’s Organizational Council presented the results of the 2024 Organizational Benchmark Survey. This 3rd wave of the Benchmark Survey followed the 1st and the 2nd waves, which took place in 2019 and 2021, respectively. Council Chair Susan Pizzaro’s presentation touched on trends in research department structures, budgets and resources; changes in valued skills and tools used; and satisfaction with the value brought by insights and analytics teams. Afterward, Becky Bach of Pernod Ricard USA and Jim Spaeth of Sequent Partners joined Susan in a discussion moderated by ARF’s Chief Research Officer Paul Donato.