NxNE presented a week of virtual sessions that was originally planned to be presented at SXSW 2020. Experts from brands, creative agencies and academia shared insights to help influence behavior, build brands and navigate the new normal. Editor’s Note: The full summary is available to members only.
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At this virtual event researchers presented data and discussed how the COVID-19 pandemic has affected media use and if these data reveal which of the changes are likely to be permanent. There was agreement that increases in TV use during the initial “stay-home” weeks were temporary. However, the trend towards more streaming appears to continue, watching first-run movies at home will increase and at least some of the increase in online shopping during the pandemic will remain.
Member Only Access on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.Editor’s Note: The pandemic and its impact on the economy has turned the TV industry upside down and created a unique situation: more TV viewing concomitant with less demand for advertising.
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