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All three of the companies represented in the session conduct continuous market research and monitor how the COVID-19 pandemic has affected recent respondent behavior, introduced biases or required wholesale changes in data collection methods. For the most part, they reported sufficient continuity providing reassurance that market research has remained resilient and continues to provide insights for marketer decision making. Editor’s Note: The full report is available to members only.
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A brand’s success lies with the relationship between its leadership and consumers. Focus tends to be on the CEO. The correlation is so strong that a CEO’s brand image can predict how credible that brand’s advertising appears. That’s according to this latest study published online, as part of the JAR’s Digital First page.