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Are you getting the most out of your advertising campaigns on social media? This helpful report offers an easy, step-by-step guide on how to create an ad on the four most popular platforms: Facebook, Twitter, LinkedIn and Instagram. It covers the ads manager feature for each, too. This can help you get the most out of your dashboard. And it discusses the best tools and apps available for each page.
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The third installment of the ARF Social Council webcast series provided an update on changes in the popularity of different types of influencers, how brands have shifted their social media strategies to maintain brand loyalty as consumption patterns have been disrupted by the pandemic, and how usage of social media has changed. This event provided a better understanding of where the influencer market is going and how to best react to the current situation. Editor’s Note: The full summary is available to members only.
Member Only AccessThe popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.
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NxNE presented a week of virtual sessions that was originally planned to be presented at SXSW 2020. Experts from brands, creative agencies and academia shared insights to help influence behavior, build brands and navigate the new normal. Editor’s Note: The full summary is available to members only.
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