The latest Privacy Study has been released. Here are key insights, plus a link to the full report.
A new study by Meta concludes that changes in how data is used in online advertising can have a significant negative impact on the effectiveness of digital ad campaigns. This research can help us understand what work the industry can prioritize to help advertisers in a privacy-conscious environment.
On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising.
Member Only AccessOne of the ARF’s most anticipated reports for both membership and the press, the 2022 Privacy Study surveyed 1,273 American consumers from May 14th to 27th, 2022. This was done via a Qualtrics online sample and platform. The report contains perennial questions regarding mobile and PC usage, willingness to share digital data, trust and how well privacy terms are understood. In the latest report, questions about the acceptability of using personal data under various circumstances and for various purposes were also added.
Member Only AccessDr. Colin Campbell, Associate Professor of Marketing at the University of San Diego’s Knauss School of Business, has succeeded Dr. John Ford as Editor-in-Chief of the Journal of Advertising Research, as of September 1st.
Two new JAR papers explore how to increase attention to and the impact of, online advertising.
A study of digital ads suggests two ways to maximize attention: context alignment and multiple creative executions.
The ANA has introduced a set of guidelines for influencer marketing measurement to help advertisers better assess influencer marketing’s value. Read more »
While the number of social media users has increased dramatically over the last decade, user participation tends to diminish over time. A new study explores how to reverse this trend.