The study comprised interviews of 1,100 consumers in a nationally representative GfK panel of consumers aged 13 to 64. Smart devices in the home are less likely to totally replace existing devices — they are more likely to become an addition. Most significantly, new devices are most likely to integrate with consumer behaviors already in place and then improve and advance those behaviors.
While more consumers plan to add Internet-connected devices such as thermostats, security systems, locks and lighting over the long term, people in the short term are increasingly streaming content through their connected TVs.
Four in 10 consumers already have a smart TV, according to the consumer market research firm GfK. And more than a third (36%) own a digital media player. Apple TV is now used by the least (8%) of those, with the other main players being Roku (15%), Google Chromecast (10) and Amazon’s Fire TV, according to the report, Over-The-Top TV 2016.