on the upper right of the web site or create an account to view this page.
At our recent ARF DATAXSCIENCE event entitled, “The Future of Forecasting,” Rex Briggs of Marketing Evolution gave a fascinating presentation with recommendations on how businesses should conduct their affairs in Q1- Q3 of 2021. “Throughout my career in marketing research,” Briggs said, “I've made it a point to study the research designs and analytic techniques of other fields, particularly health care.” Briggs’s unique, cross-discipline approach revealed some fascinating predictions about the end of the pandemic, consumer behavior in the recovery and even some insights into the nature of research and forecasting itself.
Member Only Access on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.Many companies believe data gathering from social media and other online sources is an easily available and cheaper shortcut. This year, with COVID-19 hurting the economy, the decline in market research services is expected to accelerate.
Read more »
on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.AudienceXScience: Keynote – Collecting Data During a Global Pandemic (Monday – 9/21/20)
With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.
Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
Read more »
on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.