Advertising Forecasts
Editor’s Note: As we have noted before, COVID-19’s “stay-at-home” rules caused increased TV usage, while the economy took a drastic downturn. Here is a summary of how marketers reacted. Read more »
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recession
CPG Trends for 2026
Editor’s Note: As we have noted before, COVID-19’s “stay-at-home” rules caused increased TV usage, while the economy took a drastic downturn. Here is a summary of how marketers reacted. Read more »
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Marketing’s Moment: How Resilient Brands can Thrive in Times of Uncertainty
Marketing is more than a growth lever—it’s a critical driver of resilience in uncertain times. This Marketing Science Institute (MSI) synthesis presents evidence-based strategies for marketing leaders to help their organizations adapt, protect core assets and unlock long-term value amid volatility. Drawing from leading journals, it outlines how marketing can be reimagined as a flexible, risk-aware and analytics-driven function that steers firms through disruption toward recovery and competitive advantage.
Member Only AccessMarketing Mix Models & Economic Uncertainty
Editor’s Note: As we have noted before, COVID-19’s “stay-at-home” rules caused increased TV usage, while the economy took a drastic downturn. Here is a summary of how marketers reacted. Read more »
Member Only AccessSquaring Success (Minimal Error) in Forecasting in an Era of Quick Turn Requests
Editor’s Note: As we have noted before, COVID-19’s “stay-at-home” rules caused increased TV usage, while the economy took a drastic downturn. Here is a summary of how marketers reacted. Read more »
Member Only AccessDid Advertising Just Sneeze? Agencies Need Better Arguments to Weather a Recession
Editor’s Note: As we have noted before, COVID-19’s “stay-at-home” rules caused increased TV usage, while the economy took a drastic downturn. Here is a summary of how marketers reacted. Read more »
Member Only AccessThriving Between the Hits: How to Make More Effective Entertainment Creative
Editor’s Note: As we have noted before, COVID-19’s “stay-at-home” rules caused increased TV usage, while the economy took a drastic downturn. Here is a summary of how marketers reacted. Read more »
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- Research & Data Quality
- Article
Navigating the Evolving Media Landscape
The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications.
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