Best Papers from AUDIENCExSCIENCE 2022
Here is a preview of some of the best papers to be presented during the ARF’s upcoming AUDIENCExSCIENCE conference, which will be held April 12-14 and is open to all in the industry. Read more »
reach & frequency
NYCU: How to Make Ad Creative More Effective
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on the upper right of the web site or create an account to view this page.CMO Briefs: Optimal Frequency Planning: Research, Guidelines & Recommendations
Despite a significant amount of research focusing on optimal frequency and recency, stemming back to the 1960’s, there is very little consensus on how many exposures/impressions are “too many” across platforms. Indeed, a blank frequency cap is likely to lead to inefficiencies. The bottom line, there is no simple “rule of thumb” for optimal frequency planning. Read more.
- Audience & Media Measurement
- Article
Optimal Frequency Planning: Research, Guidelines & Recommendations
Despite a significant amount of research focusing on optimal frequency and recency, going back decades, little consensus exists on how many exposures/impressions are “too many” across platforms. Indeed, a blank frequency cap is likely to lead to inefficiencies. The bottom line, there is no simple “rule of thumb” for optimal frequency planning.
Member Only AccessNYCU: Improving Ad Impact with “Frequency Caps”
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on the upper right of the web site or create an account to view this page.NYCU: How to Improve Advertising on Streaming Services
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on the upper right of the web site or create an account to view this page.NYCU: Attentive Reach Instead of Lowest CPM
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on the upper right of the web site or create an account to view this page.NYCU: Targeting in a Post-Cookie World
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on the upper right of the web site or create an account to view this page.NYCU: New Nielsen Report on Marketers’ Challenges
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- Creative & Branded Content
- Article
Are Your Display Ads Effective or Annoying?
Today, advertisers have the power to control media scheduling and increase the frequency of individual-level display-advertising exposures. But is it always a good idea to draw consumer’s attention this way? The popularity of ad-blocking software suggests not.
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