qualitative

• Past Event Highlights
• Article

A Peek Behind the Curtain at Improv-Driven Insights (Event Summary)

• CREATIVE COUNCIL

On February 24, 2022, the ARF Creative Council brought to light a new method for brain-storming great advertising creative. Industry leaders partnered with improv experts to showcase how combining qualitative research and the art of improvisation can kick-start innovative advertising ideas.

NYCU: The Truth About Digital Seniors

• Posted: August 12, 2021

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• Targets & Segments
• Article

The Evolution of the Patient Journey — Overcoming Vaccine Hesitancy (Event Summary)

• Pharma Council

The newly-launched Pharma Council’s first event focused on COVID vaccination. It explored COVID vaccination acceptance and hesitancy from several angles. This content is available to ARF members only. If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org.