Mark Joyella, writing for Adweek, analyzes the new report, Millennials and Political News, which was conducted by the Pew Research Center.
This online survey of almost 3,000 respondents reveals that Millennials favor social media for news about politics and government. Sixty percentage of Millennials prefer Facebook for political news, in contrast to the sixty percentage of Boomers who trust local TV for the same news.
This preference by Millennials will have a strong impact on the billions of dollars spent in Federal, state, and local races by political candidates and by political action committees. Local TV revenues will likely be negatively impacted as spending on social media increases during current and future political races.
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