Editor’s Note: Dr. Duane Varan is Founder and CEO of MediaScience. He is a frequent contributor to the Journal of Advertising Research (JAR) and the ARF. More details on this work are available via the hyperlink below. Read more »
Member Only AccessEditor’s Note: Dr. Duane Varan is Founder and CEO of MediaScience. He is a frequent contributor to the Journal of Advertising Research (JAR) and the ARF. More details on this work are available via the hyperlink below. Read more »
Member Only Access
When the world is thrust into turbulent times, understanding how consumers respond to uncertainty is essential for brand resilience. This report from the ARF explores enduring behavioral patterns, recent shifts in consumer expectations and actionable strategies for marketers to sustain trust and relevance in volatile times.
Member Only AccessEditor’s Note: Dr. Duane Varan is Founder and CEO of MediaScience. He is a frequent contributor to the Journal of Advertising Research (JAR) and the ARF. More details on this work are available via the hyperlink below. Read more »
Member Only AccessEditor’s Note: Dr. Duane Varan is Founder and CEO of MediaScience. He is a frequent contributor to the Journal of Advertising Research (JAR) and the ARF. More details on this work are available via the hyperlink below. Read more »
Member Only AccessEditor’s Note: Dr. Duane Varan is Founder and CEO of MediaScience. He is a frequent contributor to the Journal of Advertising Research (JAR) and the ARF. More details on this work are available via the hyperlink below. Read more »
Member Only Access
On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.
Member Only AccessEditor’s Note: Dr. Duane Varan is Founder and CEO of MediaScience. He is a frequent contributor to the Journal of Advertising Research (JAR) and the ARF. More details on this work are available via the hyperlink below. Read more »
Member Only Access