Pharma Council FutureHealth Podcast/Webcast Series: Trends in the Patient Journey: What to Expect in the Next 3-5 Years

November 25, 2021 – Episode 3:  The Omni Patient Journey: The Role of Self-Service in Healthcare Access, a conversation with Claire Kane, EVP and Director of Strategic Planning at Wunderman Thompson Health, moderated by Seth Duncan of Real Chemistry and Marjorie Reedy of Merck (Co-Chairs of the Pharma Council).

One of the most prominent issues of the 21st century is how to make healthcare more accessible, and the pandemic is arguably the tipping point. While it exposed the consequences of continued fragmentation, inequities and the rising costs of healthcare, it also demonstrated how it’s possible to make healthcare accessible to everyone, everywhere. In this episode, we look at how to expand this accessibility going forward by rethinking the patient journey and the role of health technology.

The Post-Pandemic Jobs Recovery by Industry

Data from the U.S. Bureau of Labor Statistics (BLS) show that the total number of U.S. jobs isn’t back to pre-pandemic levels — but some sectors are already bigger than in February 2020, Emily Peck writes for Axios Markets. Most ARF members are in sectors that are on the plus side, namely “Information” and “Professional and Business Services.” Read more »

Pandemic Parallels

ARF members contributed to a new book, Transitioning Media in a Post COVID World, which highlights some surprising parallels between the current pandemic and the 1918-19 flu pandemic.

Read more »

Concurrent Track Panel Discussion: Audience-Driven Trends in Media

Mukta ChowdhardyVP Cultural Insights, WarnerMedia Matt RossSoDA Product Manager, Digital I David TiceConsultant, HUB Entertainment Research Michael TscherwinskiMedia Principal, IRI Britta ClevelandSVP, Research Solutions, Dotdash Meredith Corporation MODERATOR

Key Takeaways

  • Continue advertising through product supply constraints.
  • Leverage a data-driven approach to connect with the highest value consumers.
  • Advertise the portfolio to mitigate out-of-stock pressure on any one brand.
  • Enrich CRM data, conduct agile “test & learn” now and glean insights to invest at scale when supply conditions improve.

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