The ARF

Pharma Council FutureHealth Podcast/Webcast Series: Trends in the Patient Journey: What to Expect in the Next 3-5 Years

Posted: September 28, 2022

November 25, 2021 – Episode 3: The Omni Patient Journey: The Role of Self-Service in Healthcare Access, a conversation with Claire Kane, EVP and Director of Strategic Planning at Wunderman Thompson Health, moderated by Seth Duncan of Real Chemistry and Marjorie Reedy of Merck (Co-Chairs of the Pharma Council).

One of the most prominent issues of the 21st century is how to make healthcare more accessible, and the pandemic is arguably the tipping point. While it exposed the consequences of continued fragmentation, inequities and the rising costs of healthcare, it also demonstrated how it’s possible to make healthcare accessible to everyone, everywhere. In this episode, we look at how to expand this accessibility going forward by rethinking the patient journey and the role of health technology.

Americans on the Move

Posted: July 14, 2022

U.S. Census data from 2010 and 2020 show that millions have moved – primarily from North to South.

Posted: May 12, 2022

Data from the U.S. Bureau of Labor Statistics (BLS) show that the total number of U.S. jobs isn’t back to pre-pandemic levels — but some sectors are already bigger than in February 2020, Emily Peck writes for Axios Markets. Most ARF members are in sectors that are on the plus side, namely “Information” and “Professional and Business Services.” Read more »

Pandemic Parallels

Posted: May 12, 2022

ARF members contributed to a new book, Transitioning Media in a Post COVID World, which highlights some surprising parallels between the current pandemic and the 1918-19 flu pandemic.

Past Event Highlights
Article

Concurrent Track Panel Discussion: Audience-Driven Trends in Media

Mukta Chowdhardy – VP Cultural Insights, WarnerMedia Matt Ross – SoDA Product Manager, Digital I David Tice – Consultant, HUB Entertainment Research Michael Tscherwinski – Media Principal, IRI Britta Cleveland – SVP, Research Solutions, Dotdash Meredith Corporation MODERATOR

Key Takeaways

Continue advertising through product supply constraints.
Leverage a data-driven approach to connect with the highest value consumers.
Advertise the portfolio to mitigate out-of-stock pressure on any one brand.
Enrich CRM data, conduct agile “test & learn” now and glean insights to invest at scale when supply conditions improve.

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Article

Welcome to the Age of Intentionalism

The 2020 pandemic broke time, and this is still happening in 2022. Warner Media’s Mukta Chowdhardy explained that the pandemic caused consumers to focus on intentionality and making mindful decisions.

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