Making Prosocial/Cause-Related Ads More Effective

Last year, we reported on an analysis which found that many advertisements with prosocial and cause-related messages are not as effective as surveys on consumer attitudes suggest. This urged researchers to explore how to make such ad messages more effective. Several new studies provide insights on this issue.    Read more »

Emmy Nominations for Commercials

A pair of comedic Apple ads and two anti-gun violence messages earned four of the six Outstanding Commercial Emmy nominations from the Academy of Television Arts and Sciences. The winner be announced during the awards ceremony on September 12th.

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