media spend

NYCU: Targeting Without Cookies

The disappearance of third-party cookies will have a major impact on marketing. In the July 17th NYCU, the ARF’s Paul Donato explained the impact on attribution.  Here are excerpts from an article in Digiday on the implications for targeting.   Read more »

TV Ad Spending Remains Soft, While Social and Video Jump

Magna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ — the idea that media companies don’t earn as much for their content in digital formats as they do traditionally. Read more »