leveraging data

The ARF’s 2021 Research Agenda

The ARF’s 2021 Research Agenda

ARF research initiatives tackle the industry’s most pressing questions. So where can you find this year’s itinerary? Announcing the 2021 research agenda. Projects include: assessing whether brand loyalty is still the norm, examining privacy issues—including those related to COVID, exploring changes in organizations’ research and analytics functions, investigating the sharing of streaming service passwords and how viewers use the apps, recording and evaluating how brands handled 2020 and the impact of those decisions, and much, much more.

Briggs Nov20 Forecast

Briggs Nov20 Forecast

  • Rex Briggs
  • Marketing Evolution

At our recent ARF DATAXSCIENCE event entitled, “The Future of Forecasting,” Rex Briggs of Marketing Evolution gave a fascinating presentation with recommendations on how businesses should conduct their affairs in Q1- Q3 of 2021. “Throughout my career in marketing research,” Briggs said, “I've made it a point to study the research designs and analytic techniques of other fields, particularly health care.” Briggs’s unique, cross-discipline approach revealed some fascinating predictions about the end of the pandemic, consumer behavior in the recovery and even some insights into the nature of research and forecasting itself.

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Future-Proofing Marketing Measurement in an Era of Privacy, Pandemic and Data Decline (Event Summary)

Future-Proofing Marketing Measurement in an Era of Privacy, Pandemic and Data Decline (Event Summary)

  • ARF VIRTUAL INSIGHTS STUDIOS

At this ARF Insights Studio, Matt Voda – OptiMine’s CEO, discussed strategies to future-proof marketing performance measurement for the years to come. Voda discussed the many changes placing marketing measurement under great pressure –  the pandemic, technology industry changes, emerging consumer data privacy regulations, and loss of identity data and tracking. Voda shared success stories from leading brands that have adapted their marketing measurement approaches to successfully navigate this complex environment and provided insight on how attendees could do the same in their own organizations.

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Promoting Inclusion — Real Leaders, Real Actions (Event Summary)

Promoting Inclusion — Real Leaders, Real Actions (Event Summary)

  • Women in Analytics

The third and final WIA event of the year addressed the importance of diversity and inclusion initiatives, especially in 2020 when faced with health, economic and social crises. Speakers shared what their companies have done as research leaders, some of the challenges they faced, and the steps they have taken to build a better workplace by promoting diversity and inclusion. Editor’s Note: The full summary is available to members only.

Member Only Access
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