iheart media

Media Forum

How Advertising Works: Building Brands between the Ears

Free for ARF Members

Join us on December 1st for the ARF’s Media Forum for an informative salon forum on the importance of sound.

  • Neuro-Insight will present “The Radio Revolution: The Neuroscience behind the Power of Radio Advertising”
  • Turner Broadcasting presents “Breakthrough: The Role of Audio in TV Commercials”
  • Nielsen will discuss brand-new comparable metrics report for radio, TV, digital and mobile examining how many people use media for how long and how often

ARF Host:

Gayle Fuguitt – CEO and President, The ARF

Tony Hereau – VP, Audience Insights, Nielsen
Mark Loughney – VP, Research, Turner Broadcasting
Radha Subramanyan – President, Insights, Research & Data Analytics, iHeartMedia
Pranav Yadav – Chief Executive Officer, Neuro-Insight US



8:30–9:00am: Breakfast & Networking
9:00–11:00am: Program
11:00–11:30am: Networking