gen Z

NYCU: Diversity in Advertising

• Posted: May 21, 2021

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• Past Event Highlights
• Article

Young Pros: Monthly Meet-Up (May Event Summary)

• YOUNG PROS MEET-UP

ARF Young Pros 2021 Meet-Up Program introduces Young Pros to industry leaders and fellow research professionals in an environment built for networking. At this event, Nicole Pike, Global Sector Head of Esports & Gaming at YouGov gave us a glimpse into her career, talked successes and challenges, and shared tips specifically for Young Pros.

NYCU: How Gen Z Watches Video Content

• Posted: April 22, 2021

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• Past Event Highlights
• Article

Young Pros: Monthly Meet-Up (April Event Summary)

• YOUNG PROS MEET-UP

ARF Young Pros 2021 Meet-Up Program introduces Young Pros to industry leaders and fellow research professionals in an environment built for networking. At this event, David Shiffman, EVP, National Research & Analytics at iHeartMedia gave us a glimpse into his career, talked successes and challenges, and shared tips specifically for Young Pros.

• Past Event Highlights
• Article

Young Pros: Monthly Meet-Up (March Event Summary)

• YOUNG PROS MEET-UP

ARF Young Pros 2021 Meet-Up Program introduces Young Pros to industry leaders and fellow research professionals in an environment built for networking. At this event, Stacie M. de Armas, SVP, Diverse Consumer Insights & Initiatives, DE&I Practice at Nielsen gave us a glimpse into her career, talked successes and challenges, and shared tips specifically for Young Pros.

NYCU: A+E to Transact on Total Audience

• Posted: February 5, 2021

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• Targets & Segments
• Article

Inside the Journal of Advertising Research — Sixes, A.I. and Media Metrics (Event Summary)

• INSIGHTS STUDIO

At this Insights Studio, a global panel synthesized their work published in the Journal of Advertising Research on creative strategies for six-second video ads, radio ad-avoidance measures, facial coding analysis of ad sharing, and TV ad effectiveness. Creative trends, generational differences (e.g. Gen Z vs. older audiences) and the power of advertising preferences were among talking points in the concluding Q&A.

• Past Event Highlights
• Article

The Power of Influencer Marketing (Event Summary)

• ARF VIRTUAL SALON SERIES

From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars in 2020. Industry experts and content creators discussed how to determine the right Influencers with whom to align their brand and the pitfalls of influencer fraud (and how to avoid them). Note: The full summary is available to members only.

NYCU: Update on TV News Viewing

• Posted: October 29, 2020

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• Past Event Highlights
• Article

Streaming in the New Media Landscape (Event Summary)

• OTTxSCIENCE

The ARF’s OTT virtual event was dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”. Editor’s Note: The full summary is available to members only.