free shipping

Americans Increasingly Shop Online and Value Free Shipping

Mintel’s Online Shopping US 2015 report indicates that Americans are increasingly selecting e-tailers rather than brick-and-mortar retailers.

Jack Loechner, writing for the Research Brief From the Center for Media Research, summarizes some of the key points of this study:

-69% of US online adults shop online at least monthly, and 33% have shopped online every week in 2015.

-Free shipping is important to online shoppers.  In fact, 48% of online shoppers admit to occasionally increasing the size of their orders to meet the minimum threshold for free shipping.

-Consumers spend $114 per online order on average.

-Online retail sales have risen from $264.2 billion in 2013 to $304.9 billion in 2014.

-The most frequently purchased products by online shoppers in the past year: books/ebooks, women’s apparel, and footwear.

-Households with larger numbers of children under the age of 18 purchase online more frequently, have higher average online orders, and are more likely to be enrolled in an automatic online reordering service.


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