Allison Mooney and Jenny Fernandez, writing for Think With Google, explore the involvement of millennial dads with their children. They discuss a survey conducted by BabyCenter of millennial dads, ages 18 to 34, who are expecting or have a child under six years of age.
-Millennial dads are more involved in the day-to-day of childcare than earlier generations of dads.
-These millennial dads turn to the internet and mobile devices when they have parenting questions on such subjects as baby food, sleeping habits, child development, and baby products.
The need to market to dads as well as moms is outlined in greater detail in this article.
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