Breaking through the Blind Spots: How Marketers can be a Force for Good and Growth
On July 13, 2023, the ARF Young Pros gathered in New York City to examine the methodologies and insights that make for a better marketing experience. Industry leaders shared their unique perspectives to encourage attendees to reflect on society’s biases and blind spots more broadly, as well as how they echo through the media landscape. The July 13th Young Pros hybrid event consisted of three parts:
- Interview with Rachel Herzig, Market Research Director at Ipsos, the 2023 Young Pro Great Mind Award winner. The Great Mind – Young Pro of the Year recognizes an outstanding ARF Young Pro who has shown exceptional leadership, important contributions, and potential for future industry impact.
- Perceptions of LGBTQ+ Representation in Advertising and Media Presentation by Anna Wilgan, VP, Product Marketing at Kantar and Veronica Hernandez, Product Manager at Nielsen.
- Panel discussion which included Anna Wilgan, VP, Product Marketing at Kantar and Veronica Hernandez, Product Manager at Nielsen and was moderated by Sean Eagan, Associate Manager at Nielsen.