email marketing

Marketers to Increase Investment in Email, Social

Email, followed by social media and mobile marketing, are the top areas for increased marketing spend in 2015, according to Strongview’s Marketing Trends Survey and highlighted in Media Research Brief. The top three concerns for marketers going into 2015 are: Read more »

Email Preferred for Brand-Consumer Communications

Survey results from MessageSystems highlighted in Media Research Brief suggest that email is consumers’ preferred method of communication with brands. This was true for both initiating communication with brands on non-emergency customer service issues, as well as receiving special offers or coupons. Read more »