A pair of comedic Apple ads and two anti-gun violence messages earned four of the six Outstanding Commercial Emmy nominations from the Academy of Television Arts and Sciences. The winner be announced during the awards ceremony on September 12th.
Today’s consumers have practically unlimited choices when it comes to the content they watch and the brands they choose. Therefore, brands are continuously grappling with the best ways to provide audiences with favorable and effective ad experiences. This is also important because viewers now have higher expectations for relevant and enjoyable ad experiences.
We have seen a significant increase in consumer participation in social media over the last decade. This can have a substantial benefit to firms. The problem is, while many consumers join platforms, they tend to spend less time on them over time. To have a sustainable social media marketing program, customer engagement must be maintained over the duration.
Member Only AccessThe hardest thing for most aspiring leaders and managers to master is giving clear, direct and sometimes very hard feedback to others, Jim VandeHei, CEO of Axios, writes.
This project, the same as this entry’s title, is sponsored by Nielsen and will explore the definition of effectiveness and the expectations senior stakeholders have of marketing effectiveness metrics.
A JAR “Digital First” paper explores the impact of interracial images in advertising on consumer responses. Read more »
Email advertising can increase spending in actual, physical retail stores, new statistical tools show. If this is not uplifting enough for those who deal with such advertising, analysis published in an MSI working paper found something else surprising. The effects are highest among consumers with fewer recent interactions with that particular retailer.
While a recent ARF survey documents the rising interest in attention metrics among marketers, a new report reminds us that “attention” comes in different shapes – which have different outcome implications.
Proving the value of marketing means showing that the investment is paying off in faster business growth. The only number a CEO cares to hear is the incremental growth rate attributable to marketing. The rest is mumbo jumbo.