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dstillery

Politicians are Data-Driven Brands, Too

Insights From Big Data and the Impact on Political Campaigns.

Learn how Dstillery used location, behavioral and survey data to analyze Iowa Caucus and Super Tuesday primary results.  From working parents, to sport fans, to techies, Dstillery’s intelligence uncovered surprising audience traits for the presidential candidates.  And the result?  Micro-audience targeting strategy matters.  

Speaker
Lauren Moores – VP, Strategy, Dstillery

Leadership Lab: Getting Creative with Analytics

A Trifecta of Analytics, Advertising and Strategy

Lauren Moores – VP, Strategy, Dstillery


Agenda

8:00-8:30 am Continental Breakfast
8:30-9:15 am Class
9:15-10:00 am Q&A/Class Networking