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- Past Event Highlights
- Article
Creative Effectiveness: The New Age of Brand Building: Navigating a Creator-Driven World
At Creative Effectiveness, we examined the evolving definition and methods of building brands in today’s fragmented, creator-driven landscape. After, we celebrated research and insights-driven advertising at the ARF David Ogilvy Awards ceremony and reception.
Member Only AccessHow Important are Demographics?
Research has demonstrated that marketing strategies based primarily on demographic characteristics are not optimal strategies. However, that does not mean demographic trends are unimportant. In fact, one marketing expert argues that they “matter most.” Read more »
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- Research & Data Quality
- Article
Navigating the Evolving Media Landscape
The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications.
Member Only AccessInclusion by Design in Pharma Research and Marketing
This ARF Pharma Council event followed up on the Council’s podcast episode on “Inclusive Futures of Humancare,” focusing on the importance of inclusiveness in pharma research and marketing with respect to both demographic characteristics and health conditions. Four speakers delivered brief presentations, followed by a discussion moderated by Pharma Council Co-Chair Marjorie Reedy of Merck.
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