America in the 21st century is far more diverse than it was in the 20th. In fact, the Millennial generation is the most diverse in all of U.S. history. And this trend is expected to continue. As a result, brands must increasingly appeal to diverse audiences in order to remain relevant. How can they do that successfully?
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On Nov. 9, 2021, the third installment of the ARF Cultural Effectiveness Council’s Navigating the Messy Middle series examined how media, marketing, and research teams are facing capacity issues due to record departures, and how many Diversity, Equity, and Inclusion efforts (DEI) are likely to shift as a result. Led by the ARF Cultural Effectiveness Council Co-Chair’s Janelle James, a dynamic discussion took place with our self-nicknamed (learn about them in the recording) guests Pepper Miller “Black Cultural Activist,” Founder & President of Hunter Miller Group, Joanna Lara “The Igniter,” US Multicultural Brand Partner & Strategy Lead at Google and Co-Founder of Latinos in Tech, and Carla Eboli “Mrs. KPI” EVP, DEI Lead at Energy BBDO.
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