data quality

How Researchers Can Learn from Recent Political Polling Challenges (Event Summary)

How Researchers Can Learn from Recent Political Polling Challenges (Event Summary)

  • LA Council

This event was suggested by the ARF’s LA Media Research Council in the aftermath of the poor performance of last November’s election polls.  Council members felt that the discussions about polling could impact trust in consumer and media research and that we should explore what research suppliers are doing to implement Best Practices. Research Quality has always been a key issue for the ARF. Most recently, an ARF event about the November polls found that while some issues are unique to political polling, many impact all survey research, for example, obtaining representative samples while response rates are declining, validity of responses, and predicting behavior and attitude trends.

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Announcing: WOW! The Wit & Wisdom of Erwin Ephron

Announcing: WOW! The Wit & Wisdom of Erwin Ephron

Erwin Ephron was a luminary in our industry and his words and writings still ring true today on so many pertinent topics. These include media planning, research, targeting, budgeting, data quality, engagement, reach and recency, digital marketing and so much more. The ARF is honored to announce that we have been bequeathed an enormous cache of Ephron’s writings. This windfall includes Ephron’s newsletters from 1992 to 2010.

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Novel Approach Improves Marketing Survey Data Accuracy

Novel Approach Improves Marketing Survey Data Accuracy

  • WEDNESDAY WEBCAST

How can advertisers, media companies and market researchers acquire highly accurate consumer survey data, in order to make informed business decisions, without depleting their budget? Sure, everyone would like to utilize probability sampling, but the cost is out of reach for most. However, non-probability, opt-in, online samples are nowhere near as accurate. Editor’s Note: The full report is available to members only.

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