In conversation with Scott McDonald, PhD., President & CEO, ARF, and Radha Subramanyam, PhD., President & Chief Research & Analytics Officer, CBS Corporation. Subramanyam gave today’s TV an A+.
- “From where we sit things are kind of amazing. Things are great if you love creative, if you make television. And if you love getting your product out there to more and more people you are beyond a Golden or Platinum or Diamond Age. There’s so much content, there’s so much opportunity for creativity, there are so many screens.
- “I think about who wins and loses based on who makes something that’s awesome for the consumer.”
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