Evolving client demands call for sweeping changes. The result is a marketing ecosystem destined to look much different by this time next year.
Strategy departments have borrowed a page from consultancies' playbooks, helping clients with everything from web design to product development while they hire more employees from outside the traditional agency world.
For their part, clients have signaled they are onboard with sweeping digital solutions in the interest of future-proofing their brands. But as agencies seek talent from disparate fields, they face new recruiting and retention challenges from the same consultancies and tech companies with which they now compete. Agencies will remain at an advantage, however, as long as they emphasize the "creative, dynamic force … that doesn't exist on the consultancy side,” said Debra Sercy, joint CEO of executive search firm Grace Blue.
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Evolving client demands call for sweeping changes. The result is a marketing ecosystem destined to look much different by this time next year.
Strategy departments have borrowed a page from consultancies' playbooks, helping clients with everything from web design to product development while they hire more employees from outside the traditional agency world.
For their part, clients have signaled they are onboard with sweeping digital solutions in the interest of future-proofing their brands. But as agencies seek talent from disparate fields, they face new recruiting and retention challenges from the same consultancies and tech companies with which they now compete. Agencies will remain at an advantage, however, as long as they emphasize the "creative, dynamic force … that doesn't exist on the consultancy side,” said Debra Sercy, joint CEO of executive search firm Grace Blue.
Access full article from AdWeek
Member Only Access
Evolving client demands call for sweeping changes. The result is a marketing ecosystem destined to look much different by this time next year.
Strategy departments have borrowed a page from consultancies' playbooks, helping clients with everything from web design to product development while they hire more employees from outside the traditional agency world.
For their part, clients have signaled they are onboard with sweeping digital solutions in the interest of future-proofing their brands. But as agencies seek talent from disparate fields, they face new recruiting and retention challenges from the same consultancies and tech companies with which they now compete. Agencies will remain at an advantage, however, as long as they emphasize the "creative, dynamic force … that doesn't exist on the consultancy side,” said Debra Sercy, joint CEO of executive search firm Grace Blue.
Access full article from AdWeek
Member Only Access
Evolving client demands call for sweeping changes. The result is a marketing ecosystem destined to look much different by this time next year.
Strategy departments have borrowed a page from consultancies' playbooks, helping clients with everything from web design to product development while they hire more employees from outside the traditional agency world.
For their part, clients have signaled they are onboard with sweeping digital solutions in the interest of future-proofing their brands. But as agencies seek talent from disparate fields, they face new recruiting and retention challenges from the same consultancies and tech companies with which they now compete. Agencies will remain at an advantage, however, as long as they emphasize the "creative, dynamic force … that doesn't exist on the consultancy side,” said Debra Sercy, joint CEO of executive search firm Grace Blue.
Access full article from AdWeek
Member Only Access
