It is not possible to have long-term sales without short-term sales.
Paul Donato, Chief Research Officer, ARF (quoting Leslie Wood, Chief Research Officer, NC Solutions)
It is hard to know what drives repeat sales. There are many factors other than media, such as consumer experience with a product, product performance, and the quality of the product, that need to be considered in long-term sales.
Dr. Peter Cain, Executive Partner & Co-Founder, Marketscience
Understanding human beings, creating the right brand experience for them, and building their emotional connection to brands is essential for a great business outcome.
Lisa Giacosa, President, Global Head of Data, Technology, Analytics and Insights, Spark Foundry
Social video is the best reflection of what is happening in culture.
Kate Ginsburg – Head of Content & Product Marketing, Tubular Labs
Post-COVID, there is an ongoing need for agility by brands, publishers, marketers and vendors. Test and learn is important.
Jed Meyer – SVP, Media Domain Leader, Kantar
The future of AVOD depends on how the industry nurtures it going forward.
Cara Pantano — Senior Manager, Sales Insights, Verizon Media
…The most unexpected feedback he received was that clients who had invested heavily in multicultural audiences were shocked to find that the vast majority of their advertising spend was reaching out-of-target audiences.
Aaron Fetters — Head, Client Development, Truthset
All agreed that just because something is technically feasible does not mean that it should be done.
Session Chair: Ryan Boh - Head of Activation & Identity, Product Strategy, Oracle
More and more CPG brands are catching up to connecting brand and media metrics in real-time to purchase data.
Joe Conte —VP, Sales, Media Center of Excellence, IRI
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