consumer experience

• Ad Effectiveness & ROI
• Article

Algorithmic Trade-Offs: How Regulating Recommendations Shapes E-Commerce Markets

• ARF

What happens when governments regulate how platforms recommend products? A new study examining Amazon's compliance with the UK’s Competition and Markets Authority rule—banning the use of Prime eligibility to determine “Featured Offers”—finds both gains and trade-offs. While the regulation did reduce self-preferencing and boosted price competition, it also led to fewer consumer purchases and lower product ratings, especially in niche markets.

• Targets & Segments
• Article

Brand Strategy in Uncertain Times: How to Build Trust and Relevance

• ARF
• Knowledge at Hand

When the world is thrust into turbulent times, understanding how consumers respond to uncertainty is essential for brand resilience. This report from the ARF explores enduring behavioral patterns, recent shifts in consumer expectations and actionable strategies for marketers to sustain trust and relevance in volatile times.

• Article

ARF Knowledge at Hand: Consumer Behavior in Times of Uncertainty: Insights for Brand Strategy

• Past Event Highlights
• Article

From Power On to Power Off

• Past Event Highlights
• Article

Ads Don't Bother Viewers, Bad Experiences Do

• Article

How Website Interface Affects Consumer Purchase (and Confidence)

• Article

Future Panel: Predictions for 2025 and Beyond

• Article

AI and the “IKEA Effect”