NYCU: Declining Trust in Data Privacy
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consumer attitude
MSI: Do Ad-Blockers Help — or Hurt — Consumers?
The emerging digital advertising ecosystem is rich with opportunities, but not without its challenges. One significant yet unforeseen one has been ad blockers. These hurt publishers and advertisers. Yet, consumers believe they benefit from them, since it gives them more control over their online experience. Is this true? New research finds that ad blockers may also make it harder for new brands to break through and compete, which leads to greater market concentration. Read the article.
NYCU: Brand Loyalty Remained High During 2020
How did the events of 2020 affect brand loyalty? A new survey provides initial insights. Please note that The ARF will address this topic, in-depth, in upcoming research. Read more »