channel planning, media mix selection

Inside the JAR: Going “Dark,” Causality, Gender and Creativity (Event Summary)

Inside the JAR: Going “Dark,” Causality, Gender and Creativity (Event Summary)

  • JOURNAL OF ADVERTISING RESEARCH

At this Insights Studio, a global panel showcased their work published in the Journal of Advertising Research on the impact of halting advertising, methods to improve causality–analysis of TV ad effectiveness, gender roles in ads, and the emotional advertising creativity process. Going “dark” during the pandemic, use of counter-stereotypes, and causality in marketing-mixed modeling were among issues addressed in the concluding Q&A.

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JAR Best Papers: Digital Video vs. TV Ad Spend, and Context Effects in Advertising (Event Summary)

JAR Best Papers: Digital Video vs. TV Ad Spend, and Context Effects in Advertising (Event Summary)

  • Insights Studio

At this Insights Studio, JAR Best Paper winning authors discussed their findings on allocating spending across digital video and TV advertising, and the impact of media context on advertising memory. A Q&A panel then applied these insights to the industry and today’s marketplace. Guest panelist JAR Editor-in-Chief John Ford flagged topics of interest for future submissions to the Journal, including artificial intelligence, neuro-based analyses of effectiveness, cross-platform research, and the impact of Covid-19 on advertising.

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