brand loyalty

Consumer Behavior and Brand Loyalty (Event Summary)


As the Covid-19 pandemic continues, long-held marketing beliefs about shopping habits and brand purchases are being called into question as consumers face life disruptions on a magnitude previously unimagined. Shopping has become an essential activity, but overwhelming demand has limited usual access to favorite brands and driven substitute experimentation. Marketing strategies had to pivot quickly to adapt as e-commerce came to the forefront, shouldering the brunt of new customers ordering online. At SHOPPERxSCIENCE 2020, the ARF delved into consumer behavior in the “new normal”, speaking to notable marketers and researchers about their experiences and which new habits will persist moving forward.  Editor’s Note: The full summary is available to members only.

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How Are Brands Responding to Social Unrest?


Traditionally, brands did not respond on political or social issues. But today, after the tragic death of George Floyd revealed the social and racial injustices that exist in societies around the world, consumers are looking to brands for leadership. This is particularly true of Millennials and Gen Z. The ARF’s Knowledge Center has recently done an extensive review of all relevant research and sources concerning best practice in times of social unrest. This report reveals how to formulate a plan of action that will reap positive results, yet stay true to a brand’s historical soul. Editor’s Note: The full summary is available to members only.

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Building a Customer Experience (CX) Roadmap (Event Summary)


This MESH Experience webcast focused on how marketers can grow their business and succeed in the new age of customer experience (CX). Experts at Axa Investment Managers and Cox Communications discussed how to build a CX roadmap in the current consumer climate. Attendees were given a toolkit to grow their brand and gained an understanding of how to meet and exceed the demands of their current and prospective customers. Editor’s Note: The full content is available to members only.

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Building Brand Loyalty Through Language Techniques (Event Summary)


This is second installment of the ARF Cultural Effectiveness Council’s webcast series: Building Brand Loyalty with Today’s 21st Century Audience. This episode focused on language, specifically how marketers can use language to reach diverse audiences. Demographic changes in the US over the past couple decades or more have been significant and marketers need to understand them, if they want to be successful. Editor’s Note: The full report is available to members only.

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Experts Share New Shopper Marketing Approaches


Shopper marketing change is rampant! The good news: disruption is creating opportunities – not just challenges – and the industry is responding with new approaches to increase market share and revenue. Learn how leading brands and other experts are engaging consumers and building growth in this 2019 ARF SHOPPERxSCIENCE event summary.