automotive
- Ad Effectiveness & ROI
- Article
How Emissions-Driven Tax Policies Influence Auto Brands’ Advertising Strategies
Auto companies in many countries tend to reduce ad spend toward promoting low-emission vehicles in the face of unfavorable tax policies, but this may not be the optimal advertising strategy and can have a profound effect on the rest of the media market, new research has found.
Member Only Access
Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance
In the evolving privacy landscape, companies are continuing to look for solutions that offer cookieless targeting. Advertisers seek cross-platform targeting options enabling scale and KPIs to drive campaign performance. However, potential solutions have weaknesses:
Member Only Access
- Targets & Segments
- Article
How Retargeting Drove Toyota’s Success Among Hispanic Auto Buyers
A lack of in-language automotive sites and online clutter posed challenges to Toyota’s need to reach likely truck buyers in the growing Hispanic community. The automaker used an innovative retargeting approach combined with an understanding of their target’s interests and special creative executions to gain traction among their target and drive success.