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ARF Annual Conference 2017

Jennifer Sey talks about “How Do You Build a Brand That Lasts?”

We are very excited to have Jennifer Sey, CMO of Levi Strauss Global Brands, keynote at The ARF Annual Conference this spring.

When asked on how to measure a brands’ impact, she responded, “Data is one way to determine your impact. Resonant insights and storytelling are also key to unlocking true brand meaning and connection for consumers.”

And what’s the formula for a successful brand in the 21st century? She replied: “Be curious. Be adaptable. Be comfortable with constant change—that’s how to not only survive, but to get ahead as a modern day marketer.”

For more information on our keynoter read the Industry London interview.

Join us at our ARF Annual Conference in NYC on March 20-21 to hear more from Jennifer Sey, and our other stellar speakers.

Wendy Clark, Advertising Age’s Executive of the Year, Will be the Opening Keynoter at the ARF Annual Conference

“I ate ramen noodles essentially for a year …”

“I am a better worker, I am a better leader, I am a better manager because I am a mom. And I am a better mom because I work.”

The winner of the coveted Ad Age Executive of the Year, she has held positions at AT&T and Coca-Cola and McDonald’s, and now as President & CEO of DDB North America—what a resume!

What an opportunity for ARF members to hear Wendy Clark discuss the State of the Industry. She will also share her thoughts on how Agency-Client dynamics are changing and changing the work, with examples from McDonald’s, State Farm, and other DDB clients.

The link below will provide you with a more up-close and personal video (at just over four minutes) http://www.makers.com/wendy-clark.

Join us at our ARF Annual Conference in NYC on March 20-21 to hear more insights from Wendy Clark and our other speakers.

Jose Miguel Sokoloff, Who Brought Peace to Colombia Through Advertising, Joins ARF Annual Conference Keynote Line-up

Jose Miguel Sokoloff is the President of MullenLowe Group’s Creative Council, Co-Chairman and Chief Creative Officer of MullenLowe SSP3 in Colombia. He is an award-winning creative who leads one of the most renown Latin American agencies and has been inducted into the Advertising Hall of Fame.

His agency was a triple Cannes Grand Prix Winner in 2011 for a campaign with the Colombian Ministry of Defense. The government had given him a daunting task: launch a campaign to end the country’s 52-year war by using an effective communication and advertising strategy. The goal was to persuade guerrillas to lay down their arms and leave the jungle without firing a shot.

By understanding the guerrillas on a human level, Jose Miguel uncovered a unique insight. This inspired their campaign; “Operation Christmas” where Christmas lights were placed on trees in the jungle of the guerrilla’s territory. The effect was a powerful one: it truly touched the guerrillas’ hearts and 300 demobilized. Since then, subsequent campaigns have been deployed and over 14,000 guerrillas have been demobilized.

The link below is a TED Talk that Jose gave on the campaign, entitled “How we used Christmas lights to fight a war.” Please come to our Annual Conference on March 20-21 in NYC to hear more insights from Jose Miguel and our other speakers.

https://www.youtube.com/watch?v=0Fi83BHQsMA