anti-ad blockers

Here is the first of three pieces on ad blocking: The Rise of the Anti-Ad Blockers (source: WSJ)

Consumer use of online ad-blocking tools continues to grow. As a result, publishers and media companies have “lost” literally billions of potential dollars.

Now, media sellers are experimenting with ways to limit the impact of ad-blocking on their businesses. Technology companies have been creating new software designed to counteract the effects of ad-blocking.

Some products help websites show ads to users with ad-blockers in ways that are undetectable to most ad-blocking software. This tactic is referred to as “ad reinsertion,” because it helps reinsert ads into web pages that otherwise would not have been displayed.