ad industry challenges

Y&R CEO David Sable Explains Why Audience Targeting Is Overrated via AdExchanger

As the ad industry races to embrace mobile, social, data targeting and ad tech, Young & Rubicam (Y&R) CEO David Sable says it’s forgetting about the consumer.

More specifically, he challenges that:

  • Audience targeting? Misses out on potential customers.
  • Ad blocking? A reflection of the unchecked proliferation of ads.
  • Sponsored content? It’s been around forever.

But he also realizes ads need to get better, especially for mobile experiences

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