NYCU: The Future of “Normality” Perceptions
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Traditionally, brands did not respond on political or social issues. But today, after the tragic death of George Floyd revealed the social and racial injustices that exist in societies around the world, consumers are looking to brands for leadership. This is particularly true of Millennials and Gen Z. The ARF’s Knowledge Center has recently done an extensive review of all relevant research and sources concerning best practice in times of social unrest. This report reveals how to formulate a plan of action that will reap positive results, yet stay true to a brand’s historical soul. Editor’s Note: The full summary is available to members only.
Member Only AccessNxNE presented a week of virtual sessions that was originally planned to be presented at SXSW 2020. Experts from brands, creative agencies and academia shared insights to help influence behavior, build brands and navigate the new normal. Editor’s Note: The full summary is available to members only.
Member Only Access